it’s… seriously concerning to me how SO many people don’t understand that companies making their #limited edition pride products is literally just pandering to and taking advantage of a vulnerable community in need of allyship.
it is profitable for McDonald’s to make their Pride Fries box and sell them at the location right by a planned pride march and have it limited for pride month. it is profitable for alcohol companies to market their Pride Edition beer to a vulnerable community that has extremely high rates of addition because it’s the only way some of us can cope with our oppression and abuse.
a toothpaste company posting a rainbow edit of their toothpaste to facebook is pandering. fast food selling pride-themed food right along the route for a parade is deliberate. alcohol and tobacco being at pride and marketing to gay people is because they know they can take advantage of our most vulnerable members. they do not do this to help us. they do this because their ‘activism’ is profitable, and they know it.
i’m not trying to call y’all stupid, because i KNOW liberal media normalizes this idea of losing our minds and being overjoyed by the Great Allyship of big corporations doing the bare minimum so they can benefit off of our pride. i’m just saying y’all NEED to learn the difference between someone helping us out of genuine care and someone putting out some temporary rainbow products because it makes them money.
The Dicktionary 