I’m a nonbinary lesbian and already tired of having to explain Pride halfway through the month, but here’s a basic fucking rundown.

Pride was created by the LGBT community (pan being under B, nonbinary being under T) because of the intense discrimination trans and same-gender-attracted people faced – and still face! Pride may look like a fun rainbow party march, but it has its roots in oppression and protesting to get basic human rights.

Pride is not for asexuals, aromantics, and any versions of those. Are those real and existing? Yes! But they did not and do not face the oppression LGBT people have faced. Pride was not meant for them, and things like asexual floats in the parade carrying their signs about not wanting to fuck does send the underlying message that everyone else at Pride is all about fucking, which is an incredibly harmful stereotype that resulted in, among other things, the AIDS crisis.

Pride is not for straight allies because they’re straight allies and not LGBT. 

If you’re going to offer flag colors, take the time to make your own graphic of what you’ll be offering. Don’t leave offensive or outdated terms on the picture you are using to represent your company. Don’t use incorrect flags. It would take like ten minutes to make something original that properly represents what you want to offer.

If your company is going to be transphobic, don’t offer Pride colors (Bad Dragon). If your company is going to list offensive terms and incorrect information, don’t offer Pride colors (Xenocat Artifacts). Have the most basic understanding of what you are offering and the history behind that being offered.

If you’re going to cash in on a history of oppression and human rights violations at least act like it fucking matters.